YouTube and the Death of Short-Form Video

Last week YouTube announced three very different types of long-form video. I described two of them in detail in two previous posts. The YouTube Screening Room will introduce four new high-quality films every two weeks. Three of the first four titles are longer than the usual 10 minute YouTube fare and YouTube pledges to offer feature-length films from time to time. YouTube Annotations allows the rest of us to create long-form video by inserting hypertext links into any short video to provide one click access to another sequence in a story. According to Silicon Valley Insider YouTube has also sent the following notice to partners. The company outlined the new policy in a memo emailed to content partners last week: Long Form Content \"You now will be able to upload and monetize videos in your account that are longer than 10 minutes. This feature is exclusively for partners. Independent Film makers that partner with us will now be able to upload their feature films on our site. Please note that for long form content, the maximum file size is 1GB.\" Truth be told, YouTube has always offered some long form material, but the arrival of The Screening Room has fostered a great deal of interesting and heated discussion about the relative merits of long and short Internet video. Check out these posts by two the world\'s most famous bloggers. Robert Scoble and Mark Cuban argue that long-form video is inherently better. I don\'t think that length is a good predictor of a video\'s future success. Read the full article...