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- April 13, 2008 – Sony announced the release of a new camcorder in its XDCAM EX series, the PMW-EX3 ($13,000 MSRP). This is the second model from Sony to use the SxS media format, a flash memory card similar to Panasonic’s P2 card. It is a step-up model from the PMW-EX1. Most of the body is similar in design to the EX1, but the new PMW-EX3 features a removable lens system. At the same press conference, Sony also announced a prototype 32GB SxS card.